Sales personal values and behaviours that are the foundation to success are:

• honesty and openness are core – you can’t trick people into buying
• a genuine interest in customer’s businesses and the issues they are trying to solve
• listen more, talk less ("telling isn't selling")
• don't guess (“facts are your friends”)
• be totally honest with yourself in any situation – no reality distortion fields
• people aren't interested in my ego
• good humour and a sense of fun counts for a lot